Scale up with confidence


Anna works with mid-market leadership teams who have a strong desire to grow their companies and be the best they can be. By applying an internationally proven framework you will:

Optimise and accelerate growth

Calibrate your whole company

Unleash & be the best you can be


Anna Samios BCom (UNSW) MAICD Gazelles International Certified Coach

Anna Samios is an experienced external Board Adviser to mid-market
companies who are driven by excellence and wish to build capability and
manage growth using a proven strategic framework.

With over 30 years experience in the financial and strategic space,
from the big end of town to mum & dad businesses, Anna’s unique collaboration style brings out the best in all.

Amongst her numerous qualifications Anna is a certified Gazelles International Coach, working with the proven Scaling Up / Rockefeller framework, as used by Atlassian, Wholefoods Market, Greencross Vets (Petbarn), RedBalloon, Infusionsoft, Rackspace and so on.

She has extensive experience in strategy setting, strategic execution, financial performance analysis, corporate governance, trend analysis, managing teams; both domestic and outsourced, across a broad range of industries. As a generalist, her approach always brings a welcomed fresh perspective to leaders and their teams.

Experienced in a diverse range of industry sectors, including IT, digital, professional services, infrastructure and construction, logistics, warehousing and distribution and the motor vehicle industry.

Anna was invited by the NSW Government to mentor over 180 businesses (predominantly small-medium size businesses) and to be a mentor in their Women in Business Mentoring Programme. She has also lectured at the Royal Australasian College of Surgeons on business strategy.

Anna frequently travels overseas to source the most cutting edge techniques in Scaling Up. With an insatiable desire to learn and an unquenchable bias for action, her lateral strategic thinking and people skills are well sought-after.

Anna Is currently working with the Australian Federal Government’s Department of Industry, Innovation & Science as a Business Adviser in their Entrepreneurs’ programme.

An adviser who walks her talk: She has run her own business, with her husband Peter, for over 25 years. A proud Mum of 3 gorgeous kids and ever-hopeful that the Blues will once again beat the Maroons… one day.



Support family unit.

Our work life and challenges often seep into our family home and impact our relationships and friendships, unfairly. Empathetic, family-orientated business decisions empower stakeholders to support and strengthen their relationships, family structure and well being to create a wonderful working environment.

Workplace health & safety

In short, everyone goes home, every day, healthy and happy. People over profit.


See the phunie is StrESSFul SiTuaTtiOns
Seeing things in a different light, un-learning and re-learning during disruptive times stretches us out of our comfort zone. A sense of humour lightens the load and allows everyone to exhale and gain perspective.

Aussie Aussie Aussie

We live in a magnificent country, a truly dynamic melting pot of a myriad of cultures, languages and religions. Our landscapes are breathtaking, our intrinsic code of mateship and having a fair go propel us to sustain and protect our independence and freedom.